It looks like the dummies that decide that Dylan Mulvaney taking a bubble bath and drinking Bud Light will not be creating any more ads for Bud Light.
It was announced that the advertising firm responsible has been fired.
Anheuser-Busch is now doing everything it can to distance itself from this fiasco.
You Are Out!
Anheuser-Busch CEO Michel Doukeris has been trying to spin his way out of this since it happened.
He told investors, “We need to clarify the fact that this was one can, one influencer, one post, and not a campaign.”
His words, however, contradict what was going out before that.
For instance, during the initial pushback on the partnership, the Bud Light stated that it “works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
“This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
John Skeffington of Skeff Distributing added, “The single can was produced by a third-party ad agency, not Anheuser-Busch.”
I have also seen reports that Bud Light is saying the partnership with Mulvaney was never approved, nor was putting that can out there.
I find it hard to believe that any ad agency would do something like that without getting approval first, but who knows.
Now I am just waiting to see the pushback from the trans community for Bud Light trying to distance itself from this mess.
If they keep it up, they won’t have any customers!
Source: The Post Millennial
